Episode 4 : Authentic Voice
Listen to the episode below where we break down how to find and use your authentic voice.
Read The Episode
Hey, everybody. This is Candace Rusling with Monk & Mills, and welcome to Live An Unapologetically Bold Life, where each week, we break down one topic into bite-sized chunks, all in an effort to get all of us living the best version of our lives possible. This week, we are talking about authentic voice. How to find it, use it, and especially in this day and age of social media, ruling the internet, how to get it to help us grow our businesses. Here we go. Grab your notepad, grab your coffee, and let’s sit down and figure it out.
The first thing we’re going to do is talk about finding your authentic voice, and a lot of people make this way harder than it needs to be. If you’re struggling with this, let me just say, you’re over thinking it. Your authentic voice online that represents you in your business, in social media is simply your regular voice. Now, what I want you to think about is the distinction between traditional business and kind of new e-commerce business. If you are in a traditional business, you’re going to still need to curb your voice to fall in line with traditional business practices. I’ll give an example.
There was a blogger doing a Facebook ad offering a really cool course, and her intro said “Hey, everyone,” just like I do in my intro. The very first comment was commenting on how it was so unprofessional to say “Hey.” Here’s what I have to say: that is unprofessional in certain circles of business, but in online business where the majority of your business sales or following is driven by social media and is directly attached to you as an individual person versus you inside of a larger brand, using your own authentic voice is not only okay, it’s the only way to build your business.
To that commenter, I say, oh, girl. Well, times they are a-changing, and business is changing too. If you are someone in those fringe genres of business where you’re really promoting yourself more than a specific brand, then the rest of this talk completely applies to you, but if you’re listening to this, and you’re, I don’t know, an investment banker representing some large conglomerate, this may not be the most accurate advice. With all things, enter with caution, take what serves you, and leave the rest.
Social media is the new business landscape
Okay, so if you’re still with me, that means you’re a member of the Social Media for Business Tribe. When I talk about authentic voice, I am really honestly talking about exactly how you speak to your best friend, and the reason is that you are going to gain followers and build an influence if people feel close to you and like you’re relatable. The more relatable you are, the more they will feel attached to your journey. The more attached to your journey they are, the more business they will send you. It’s a pretty eternal cycle.
Using your branding, or your authentic voice, is a whole other matter. As much as I say it’s however you talk to your bestie, what I really mean is that the personality is getting layered on top of purposeful and promotional content. You are taking your extremely curated feed and you’re making sure that it still sounds like you, and it sounds enough like you that people will want to follow you and follow your journey.
Not a reality show
Does that mean that people get to see every part of your life, that they get this unfettered, complete behind-the-scenes access to you? Absolutely not, that would be crazy. What it means is that in every single thing that you post, feels, looks, sounds like you, but it’s also extremely intentional. Think about one of the words I just used. I used “bestie”. It’s something that is casual, that gives people a good warm and fuzzy feeling and that really makes a statement of personality. I also say things like “girl,” and while some people may hate it, they might think it’s derogatory or a little too cutesy or just not funny, the people who get me and get my personality and are a part of my tribe, totally get it. So when I say, “Hey girl,” they know that whatever follows that statement is a huge truth bomb, so they sit down and they start to listen. Do you feel me?
So the last piece of the puzzle is figuring out how to consistently layer in your voice until you are so comfortable with it, that you don’t even second guess your choices anymore. And part of that is really breaking down this barrier of feeling like we need to look perfect online. Nobody expects you to look perfect online all the time. In fact, the people who let the raw edges show just a little bit, are the people that we are the most interested in following. Do you swear in real life? Guess what, you’re allowed to do that online now. Nobody’s going to look at you and be like, “Oh my God. She cursed. That is horrible.” No one does that anymore. And if they do, they’re probably not a part of your tribe anyway.
So, it’s about breaking down your own personal barriers on what you think you should sound like, what you should look like, and it’s about really allowing yourself to be who you are. Because, I promise you, the moment that you begin to live who you are, the people who connect with you will start to lift you up. And it’s going to turn into this amazing, beautiful, awesome, great big love fest. Because everybody out there, everybody there’s not a single person that this doesn’t apply to, every single person out there is just looking for where they belong.
It’s your bat signal
And so, using your voice, not only acts as a really key piece of your branding to help catapult your business, but it acts as a beacon. So that the people who share a similar voice can find comfort in the fact that you are brave enough, old enough, to start sending that voice out into the universe.
Like I said, times have changed. And you no longer have to curve yourself to what other people think you should sound like. So stand up. Send your voice out into the world. And start living your true colors. For real. You are allowed to be authentic. You are allowed to be loud. And you are allowed to be liked by the people out there who are just like you.
Ask the Q’s to get some A’s
Thank you so much for joining me today on this talk about using your authentic voice. And for more on the topic, head on over to the blog monkandmills.com. If you have any questions, I would love to hear from you. Reach out anywhere on social media, same handle, monkandmills. Now make sure you subscribe because every Wednesday I am back dropping little tiny truth bombs right into your podcast.
Find all of our podcast episodes, transcribed for readability, over here.